| Under the new media social environment,consumers have depended on new media instead of traditional media.From the perspective of the real estate industry,the real estate developers,enterprise's official website,new media,such as the official weibo has the preparation and basic operation for a period of time,from the point of the survey data of nanjing real estate owners,after buying the house majority owner direct access to the Internet to find an outfit company,usually by search engines and related real estate home sites to find an outfit company's official web site,in order to understand the company,the owner with enterprise's official website will give the attention of domestic outfit company is higher,for there is no official website,and have a low awareness of domestic outfit company even ignored.Investigate its reason,the owner of subjectivity that have official website decoration companies give them a sense of security,higher reliability.After a preliminary understanding of the enterprise,they through the network to the store for further communication consulting.At present domestic qualified brand home outfit enterprise almost have official website.Although the market share of these enterprises are still keep rising,most of it are from traditional media instead of new media,which is known from the top 10 home outfit enterprises of the market of JiangSu province.The web site preparation work of MeiTing corporation is imminent as the market share growth rate has declined in traditional media because of the impact of the new media.A website construction mainly includes three core tasks,site content organization,the webpage design and the database construction.As a result,it needs the cooperation of three departments,content construction department,design department and technical department.This graduation design is based on the content construction,designing a content organization plan for MeiTing corporation according to the new social media environment.First of all,to investigate related to the target user groups by the questionaire survey and analyse the result of the survey to know about the demand of the target users.Secondly,to compare the content construction and the framework design of the official websites of the domestic top 10 home outfit enterprises.Then,to analyse the problems and something worth of learning;Thirdly,to combine with the actual demand of MeiTing company,and design a set of project planning about the website content construction which meets the modern requirements.This graduation design will give up the methods of traditional official website design of home outfit enterprises,which just only considered the demand of corporation but ignored demand of the users,leading to low customer satisfaction.Also,the e-commerce platform will be designed in the website combined with social media in order to achieve influent online interaction between enterprises and users,as the transactions of the e-commerce is rising at present.The characteristics of the industrial,enterprise official website,e-commerce platform and mobile client will be considered together to meet the 020 operating in future.And it will realize the real mobile stores of the home outfit industry.However,as time is limited,only the framework design of this platform will be involved in this case."Offline" online experience pavilion "change traditional experience pavilion" of human,material cost is high,those don't have time to decorate experience pavilion.So,in this case,I want to change the offline mode into the online mode,the user through the e-commerce platform of choose and the products they have selected,as well as in virtual space online DIY decoration,in this way,they can save that designers design renderings of the cost,and that is conducive to the user at the same time the overall purchase needed products,meanwhile,this will promote the integration of enterprises building materials supermarket products sales. |
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