Research On The Official Website Of CSL

The official website is an official media based on the network as a channel for the dissemination of information. Nowadays people are highly dependent on the network,it has become a major way of professional clubs to transfer its information to the audiences. Furthermore,the club official website has three significant advantages in the communication,that is,authority, accuracy, authenticity.The CSL officially began in 2004, but the construction of its professional club official website has already started in the late 20 th Century. Among the CSL club official website, Shanghai Greenland Shenhua Football Club website is a typical and representative one,it established earlier, and has a sustainable development as the club has always been in the CSL.This paper took “the official website of Shanghai Greenland Shenhua Football Club”as a research object, in order to examine the construction of the club official website of Shanghai Greenland Shenhua and the CSL from the perspective of communication.Firstly,to use the five elements of communication to explain the situation of CSL club( Season 2014-2015) in the communicator, communication channels, communication content, communication objects and communication effect. And to totally analyze the communication process of existing league official website in the CSL as well.Secondly, for the sake of providing a basis of its own advantages and disadvantages,to measure the status of the official website of Shanghai Greenland Shenhua Football Club by using the evaluation criteria from six indicators, which evaluate website content, structure, navigation, page design, function, interaction and comprehensive experience.Thirdly,to analyze the official website of Shenhua from perspective of media ecology,including external and internal, to figure out the advantages and disadvantages in each area.Finally, to analyze the internal and external environment of communication, and to use the SWOT to put forward some countermeasures for its future development in the view of the content and channels of communication.In addition, it also attempted to give feasible suggestions to other club official websites of the CSL according to the case study.