Hongshan Evening Development Strategy Research

Media industry as a relatively special industry, the political attribute and enterprise determines its development mode and the development direction. In recent years, with the rapid development of China’s economy and society and the arrival of the network times, and reform of the cultural system and institution reform, China’s media industry both in the international environment for survival, or to adapt their own development needs, are faced with a great upheavals. Due to the development of the media industry by policy factor and its main media within range of the economy, culture, education, population, etc. Various kinds of factors, the living conditions, the development model, business operation, competitive conditions vary. Especially in the survival and development of media existed on the face greater pressure challenge, but also because more of the city facing another prefecture economic rapid development and face new opportunities for development.This paper based on China’s economic development to the north relatively backward area in the survival and development of the media industry, for example,Hongshan evening paper analyzes the design development strategy, and exploration,development path, analysis, this paper discusses the external environment integrate all the media resources; To reform of the cultural system as an opportunity, thinking undeveloped areas the new direction of development in the media industry, the new way in the market management, looking for the existence and the new channel support. In the media and media development needs the construction, this paper discusses the construction pattern, media development in industrial management, go to explore newspaper advertising business for the diversification of key development way.