| Rapid growth of new media, makes the "issue" and "advertising" for a living part of the local newspaper, in winter. In the face of challenges and before the crisis,xingtai evening news actively explore a road to development. In this paper as a municipal city in hebei province class evening of xingtai evening news under the new media environment of operation strategy as the research case.Through questionnaire, interview to xingtai evening news users, analyzes the characteristics of xingtai evening news users, reveals the characteristics of xingtai evening news users. Proposed under the new media environment, xingtai evening news content operation strategy and interactive strategies.Full total is divided into three chapters have carried on the thorough discussion. The first chapter from xingtai evening news age, layout of user preferences, the respect such as reading reveals the xingtai evening news user characteristics, puts forward the main user favorite layout, development degree of the feasibility of the mobile phone APP; the second chapter from xingtai evening news content elements, in the process of the propagation of the points out the insufficiencies of xingtai evening news at this stage, can promote the strategy of trying to put forward some so as to improve the communication effect of xingtai evening news, in order to retain more users;the third chapter, the new media in the user popularity is very high, a large part is interactive. This chapter combining with the characteristics of users, content promotion strategy, specifically the xingtai evening news interaction strategy research under the new media environment. From double micro interact with print, trying to find new evening paper content and the economic growth, expanding living space in the evening, open up new development. |
