Strategy Study Of The Spring City Evening News

The urban evening newspaper is an important part of the mass media in our country.The mass media is not only the channel the public learns the outside information,but also the important carrier of cultural proliferation. Along with the rapid growth of economic and the science technology, the gain of message and information is convenient day by day,world media industry is experiencing an unprecedented depth to transform,the mass media also plays more and more important role in the human society and international relations.the Spring City Evening News as the earliest urban newspaper in Yunnan,passed steadily for 30 years later,at present facing the huge challenge, not only must deal with the challenge of other conventional media and new media,but also must deal with the intense and disorder competition of Kunming newspaper industry.The article started from interview,edition, distribution,advertisement and so on aspects,has analyzed current development situation of the Spring City Evening news, has made some discussions and ponders of the development idea and development priorities in the future, and tries to seek the countermeasure for the difficult position.