Tv Programs In China On Agricultural Situation And Developing Strategies

Today,it has become increasingly fierce competition in the field of media, competition for all the levels of TV viewing share of all employed by every means.There are more than 1,500 million hours of total broadcast TV every year in China,but there is less than 1% of broadcast TV to rural,it is very asymmetric to farmers at the proportion of total population in China.The problem of "The rural,the agriculture and the farmer" is very important to our development of social and livelihood.How to make farmers get information ,knowledge and practical scientific and technological achievement has been a pressing issues.There are 10 TVs for farmers in China now,it has formed an union between these TV channels.there is a most concerned problem to all the TV channels for how to get a better and faster development,and how to make the most popular television programs.This article is on the basic of experience of 6 years in Country Channel of JLTV,it expounded the advantages,strength and potential from the perspective of competitiveness.It tried to investigate the chance of development of the agricultural TV programs in the future.And it also proposed some views that how to upgrade the competitiveness of the agricultural TV programs such like:to supply more support,to strengthen the development of progrem's resources,to improve the quality of programs,to build brand progrem,to strengthen the development of qualified personnel.