The Television Media On The Transition Of Rural Society Influence

The media effects theory is the basis of the article, the use of social science and communication related knowledge,adopt questionnaire investigation and interview method. Through to the Guizhou province Anshun city village a few investigation and visit, study of TV media to the rural social changes bring important influence. Primary analysis of television on rural residents family life, entertainment, life, social life and other aspects of the specific impact. Analysis of the change of rural society needs what kind of television. The full text is divided into eight parts:The first part is the introduction, including literature review, research object and research method, the previous related research carried out. On this basis, this study puts forward the logic thought.The second part, mainly describe what I survey of Guizhou province Anshun city several villages and basic situation of television in the local propagation.The third part, analysis of TV in rural family life, leisure and entertainment life style, consumption of rural life, social intercourse transition effects, discusses how to constitute the television is the life of the farmer and behavior way. The fourth part, mainly discusses the television to the villagers, the traditional concept of consumption behavior, interpersonal aspects of the specific impact and performance.The fifth part points out that the rural audience, the highest level of trust is the television media, and television to gradually replace the traditional customs and beliefs, a rural village in mind "the alienation of the totem".The sixth part, analysis now rural audience the most popular television program, as well as changes after the country what kind of TV program.The seventh part, analysis of TV media to the national culture has a fixed role, presents television program is to promote national cultural prosperity in the development of the most important means of.The eighth part, in the empirical research foundation, put forward the basic conclusion of this paper, and the problems in the study and thinking are described.