Research On The Science Communication Of Online Hotspot Eveents

Hot spots of society are the nationwide attention of social events, which are closely related to people’s life interests. They are the vane of people’s demand and opinion. Especially in the new millennium, the wide application of network technology makes social hot issues’happening and the process of development occur some unprecedented changes. As our country is in social transition, hot spots of society such as natural disasters, medical and health, ideology, food safety happens frequently, the research of network society hotspots has become the trend of The times. At present, China has more than500million Internet users, people of different social classes can express their views and ideas through the network. Only by understanding the characteristics of the hot spots of the network society, the status and the function of network in the hot social events’happening and development can we use the Internet to solve social hot issue effectively and lead the healthy development of online public opinion.Online hot spots are events that transmitted via Internet, forming public opinion and attracting public attention. Online hot spots are related to science communication closely. Online hotspots provide materials, opportunities for science communication and the settlement of online hotspots relys on science communication.Take the Chinese academy of social sciences on social hot events statistics in nearly three years as an example, I sums up the communication elements about the social hot events of network. The main body of hot social science communicator composed of scientists of rich knowledge reserves, educators and community, government departments and leadership, media organizations and journalists, opinion makers and users of network; With network transmission give priority to, television, newspapers, radio communication, interpersonal communication, supplemented by media; Contains scientific knowledge, scientific spirit, scientific method diversified and multilevel spreading of science communication content; Internet users, the general public, scientific and industry, decision-making departments, government dspertments as the spread of objects. Positive and negative effects, the long-term and recent effects, tangible and intangible effects, intended and unintended effects as the spread of effect; A feedback decided to spread, transmission chain migration, a variety of transmission line and the new changes coexistence mechanism communication process.At present, the problems of network social hot events’science communication ar e follow suit in severe cases, the network checks lax, knowledge spread is insufficien t, scientific literacy lack, the communication process out of control, and information f eedback is relatively slow. Therefore, my advice includes:(1) set up a science team t o ensure the authority of information;(2)strengthen the management of network and put the information filter into its agenda;(3) advance the feedback system and pay m ore attention to lead public opinion;(4) combine the online communication to diversi fy the science communication channels.I hope my research will provide some referre nce for the science communication of online hot spots in China.