Research On The Theory And Practice Of Science-type Hot Events In Science Communication

Shenzhou X, space teaching; God ten Assumption, teaching space; Fukushima, salt looting; PX project often lead to mass incidents; Fang and Cui debate on genetically modified foods; and so on, this piece of hot events around us, is not just common public hot spots, but also provides a social hot events science communication and science communication material and opportunity..Science communication by means of hot events has gradually been more and more scholars are concerned, this kind of hot events called science-type hot events.This new science communication scientific form of communication are becoming the new normal science communication.On the basis of the modern theory of science communication, the author uses of analysis and inductive way of thinking, literature analysis method and combines with science-type hot events typical case. According to the step of identify problems-analysis of the problems-solving problems,the author multi-angle and multi-level thinks of and discusses science communication of science-type hot events.Science-type hot events come from social hot events with science functions. It has a certain buzz and scientific value, and it is easy to communicate to the public. Science-type hot events can be divided into unexpected science type hot events (such as PX event in science communication) and predictable science-type hot events (such as the Shenzhou series of rocket science communication to the public). There are five elements in Science communication of science-type hot events. It’s communicators, communication content, communication objects, transmission and effects.Compared to traditional science communication processes, science communication process of science-type hot events reflects the non-systematic linear and cyclic interaction.lt also has some characteristics,such as co-participation of multiple subjects, spread the contents of multi-level, media becomes the main communication platform, audience interaction and communication. Science communication of science-type of hot events has an important role to enhance the effect of science, to defuse the crisis and to enhance public literacy, but in reality, there are many problems in science communication process of science-type hot event. Such as science communicators authority is weak, inaccurate scientific information flooding, the relative scarcity of high-quality works of popular science, etc., and political, economic and human resources restrictions impacting of the above three aspects of the problems are obvious. To improve the effects of scientific popularization type of hot events, we must improve the policy and environmental protection mechanism for type hot events science of science communication, strengthen the channels and facilities construction for science type hot issues of science communication, improve the quality of science communication science type-hot events information.