Related Events On Network Communication Of Transgenic Crops In China

The rapid development of genetic engineering, genetic engineering so as the representative of a largenumber of biological and technological achievements began to enter people’s production and life,followed by the people of the safety of genetically modified organisms and ethical issues of intensedebate. The rapid development of the Internet makes highlight the importance of network news, moreand more people began to read the news network as a preferred; in raising public awareness of scienceand technology and technological risks plays an increasingly important role in the network. Networkdissemination of genetically modified crops on the one hand, because of the public ’s scientific literacygenerally low, due to the little knowledge of this new technology, life sciences, information asymmetryexistence of this gap, making the general public can not properly understand the objective facts; hand,people in the industry rhetoric and media reports, from different perspectives, or true or false, coupledwith the absence of a collective transgenic biologists, leading the media and the " experts" thecredibility of the decline, and more fueled the public’s anxiety and resentment, and thus the cause ofGM research and development of relevant policies adversely affected. The study from People’s Daily,Sina, Phoenix on genetically modified soybean technology news reports start to the Ministry ofAgriculture has approved three genetically modified soybeans security certificates and DeputySecretary-General Wang words Heilongjiang Soybean Association raised transgenic soybeancarcinogenic response of these two media events for example, by sorting our current networkdissemination of genetically modified crops and make the analysis of the status quo, trying to putforward effective proposals spread of genetically modified crops and the development of the network.With the content analysis method to make analysis, summed up the spread of genetically modified cropsof our network has spread and update speed, diversify communication forms, agenda setting is notreasonable, The lack of experts to participate in the scientific propaganda, Reported diversity ofviewpoints, Failed to grasp the initiative in public opinion, and Reports of permanent existence. I putforward that related events on network communication of transgenic crops in China, we shouldstrengthen scientific reports professional, enhance the rationality of agenda setting, improve thetimeliness of public opinion guidance, strict grasp the authenticity of the news, to ensure the propagandaof popular science daily.