| Political News is an important part of news content, with the development of educational reform, it has been under evolution for a long time. First, the backdrop of man-oriented requests that Political News must pay more attention to people; Second, the global competition has becoming more intensely, media must provide superior technical and characteristic report to different customers needs, Third, in order to fight for every audience, media begins to increase potency dimension for interactive communication.The Internet technology promotes the development of news institutions in China. As the first brand of local News Website, with regard to the content of Political News, Rednet meet new opportunity. For the sake of providing superior technical and characteristic report, Rednet opened own program—"voice of the masses " and "politics News"In the combination of practice and theory, about the interactive communication of Political News on Rednet, the paper focuses on planning and carrying out. When referring to choose a topic, interactive communication can extend the meaning of Political News; When concerning interactive threads, it can arouse the enthusiasm of the masses’behaviors and structure a communication model about "masses-government-media", When relating to content and forms, Through utilizing Internet multimedia, hyperlink and pictures-words, all the single news can be combined, in the end, into a special report or depth report of interactive communication having a particular signification and attraction. Rednet captured local headlines because of the interactive communication of Political News, Finally, more and more media are involved in interactive communication, forming a phenomenon called marriage among media, which producing two effects—"resonance effect" and "spill-over effect"As visionaries of interactive communication of Political News, Despite Rednet has maximized opportunities, however, the questions remains. By analyzing that topic, Netizen, interactive process, interactive content and technology, the paper gives comments on interactive communication of Political News, the paper considers that journalist and civil servant should set up the view of interactive communication; Then explains how to meet the governing need of new period are in power under the brand-new media ecology change the idea of propagating of the government, and how to governing with news, and how to cultivate political emotion, and how to Improve interactive literacy of Netizen; by making use of internet, the media should enhance the power of integration of Political News, broaden the view, to make the interactive communication of Political News deeply and specially. |
PDF Full Text Request