| As a product of China’s reform and social transformation of TV news, TV Newssince its birth date, it has a natural political communication and contact. In the mediamanagement system with Chinese characteristics and management mode, the TVnews is always livelihood dissemination of political information carrier, which carriesthe mission of political communication, political communication and therefore it has afunction.From the rise of television news background livelihood and watching itsdevelopment process, the product is both a Chinese TV news livelihood socialtransition, but also the product of media competition under China’s socialist marketeconomy, it is accompanied by the development of China’s political democratizationprocess product, Thus it has a distinct political communication attributes, with agendasetting, public opinion, political indoctrination and other types of politicalcommunication functions."Urban One Time" is a television news programs Hunan City Channel livelihood,we analyzed the development of columns, column content and play the politicalsituation and the characteristics of the communication functions of politicalcommunication in the communication process."For a time the city" to "livelihoodperspective, character expression" as a part philosophy, focusing on urban people areliving, focusing on communication with the people and interaction. Ten years ago itwas named the National Pokka TV Column. Changsha Market Status column majortelevision news survival and livelihood of the people viewing the situation, accordingto CSM ratings data show that the average rating was part of5%-6%, the highestshare of up to25%, the ratings rank among the Changsha market news categoryprogram first. Play from the point of view of political communication function, itremains the same part of the country similar problem, but also the livelihooddevelopment bottlenecks television news to move on.In fact, in the context of Chinese reality television news media’s livelihood,livelihood television news both created a brilliant performance to win a piece of praise,but there are also a lot of confusion, fell into an awkward kind of development among.The main reason is its cover and play TV News weakened due politicalcommunication functions. The television news cover and weaken the people’slivelihood mainly functioning of its political communication is in the neo-liberal thought,"depoliticized" and "pseudo livelihood" phenomenon under the ideologicalinfluence of professional news doctrine."Livelihood" The problem itself is a politicalissue in China’s political democratization of the party and government attach greatimportance to enhance the livelihood of political information exchange andcommunication is itself a political mission to spread livelihood television news. But toplay hide and weaken the function of political communication, politicalcommunication function will naturally fall into the vague values, even the"people-oriented" and "humane care" and other political ideas into a "dog care,""CatCare" and other trivial events, causing the media to a wide audience feeling extremelyserious, serious damage to the credibility of the media.With the acceleration of the process of political democratization, with theimplementation of the party and the government "serve the public and governing forthe people" and the concept of governance, livelihood television news to overcometheir own problems, out of the embarrassing situation of the development process, it isshould conform to the news media "re-politicization" trend, uphold and strengthen theintegrity of its political communication function to play, in order to create new glories. |
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