Under The Triple Play Video Resources And Allocation Strategy Research Of The Order

In terms of the policy that our country are going to further strengthen the construction of information technology, which stimulates the other industries and should be a guidance and benchmark as to accelerate the speed of broadband networks construction, and proposed the triple-play convergence strategy on the radio and TV network, telecom network, and computer network. High-speed development of the Internet brought us with more and more shared resources, as well as great user experience. Since the year2006, video sites have developed into an intense situation, and the scale of online video audience has become increasingly large. Besides, the impact has also expanded on the traditional broadcast television industry, and the traditional media has already noted the online video, which would be a new growth point of interest, as well as a interests competing point among the triple-play main companies. Due to the promotion of the triple-play converge, video sites have to spend a huge amount of money on video resources purchasing, hence, whether the operating way is reasonable or not will either be a key issue to the existence and development of video sites.This article studied the operating strategy of video resources under the triple-play converge background. Firstly, we discussed the triple effects on policy, technology, and businesses of the triple-play converge to the radio and TV network, telecommunications networks, and computer networks. Secondly, we focus on the problems that the high replication rate for video resources, the huge investment to purchase resources, and the difficulty to acquire video resources of video sites. And we proposed the rational allocation strategy of video resources under the triple-play converge in order to rationally take advantage and effectively deploy of the network video market resources. We also put forward the ordering policies under the triple-play converge and discussed that in a certain time zone, the joint ordering policies of the triple-play main companies on a variety of video resources at one-time, in order to maintain the optimization of purchasing cost, quantity and whole cost. Finally we presented the interests allocation strategy of the triple-play main companies under the triple-play converges. On the basis of cooperative games, we introduced Shapley value on solving the distribution of benefits problem; furthermore, we made some improvement and introduced the notion of cooperative risk factors, and made it more practically with the discussion of the benefits distribution of cooperative game participants.