A Study On Regulatory Policies Of Triple Play Based On The Game Of Interest Groups

Triple play is a concept that refers to the telecom network, broadcasting televisionnetwork and the Internet in the broadband communication network, digital televisionnetwork and in the process of the evolution of next generation Internet. Thetechnological function, scope of business of the three major networks tends to be sameand the network connectivity, resource sharing tends to be true through technicalreform. Thus each of these networks can provide users with a variety of services suchas voice, data and radio and television.Triple play can not only accelerate our country transforms from the informationgreat nation to the information power country, but also promote the economicdevelopment of China effectively. However, the experience of the triple play has beencarried out for three years since2010, although it has obtained certain result, the fusionprocess is far lower than expected. The idea of a net of radio, film and television is stilla long way off, the original plan that the fourth largest operator about the national radioand television network could be established in the end of2012has also not been seen,and so to achieve triple play is still very difficult. As a result, the research about how topromote the triple play is very important in practical.This paper analyzed the benefits which the three nets fusion can bring frommultiple aspects, emphasized the necessity of triple play and analyzed the reason ofwhy the develop of three nets fusion stagnant in our country by integrated use ofsystem analysis and modeling methods. We pointed out that the game of the interests isone of the main reasons for preventing our triple play; put forward the regulationpolicy by drawing the lessons about the triple play reform from the international tripleplay leading countries and combining with related regulation economic theories toprovide advices about regulation policy of the triple play in China. In order to makesure the three nets fusion can healthy and smoothly develop in our country, theresearch content of this paper mainly includes the following aspects：1．Benefit analysis about the triple play. Triple play can effectively boostinvestment; accelerate the upgrading of telecommunications, radio and televisionnetworks; develop a new market main body in telecommunications, radio, televisionand the Internet market; enhance the vitality of market competition; reduce the costs ofthe customers; satisfy diversity of the consumer demands, and improve informationproducts for consumers in consumption, so as to promote economic growth. In addition, the triple play can make the different business of radio, television, telecommunicationsand the Internet industry connect smoothly; otherwise, they are in the state ofseparation. The triple play breaks the barriers between industries and benefit topromote the upgrading of industrial structure.2. The benefit of game analysis about the triple play. The interests of triple playgame can be divided into specific regulatory interest game, interest game within theindustry and the interest game between different industries. The focus of the regulatorybody game is the competition for supervision, while the focus of the within industrygame and between industries game are on the competition of the market and thecustomers. All stakeholders hope broad their influence without damaging their vestedinterests in the process of triple play. The various stakeholders impeded others enteredhis business field as well as hope to enter other business areas smoothly by takingadvantages of their resources. As a result, the interest conflicts and game produced, andthis is the main reason of difficult about the fusion of the main bodies.3. The international experience analysis about triple play. In this paper, the threecountries the United States, Britain, Japan’s triple play history was analyzed, and foundthe triple play of the United States and Britain has experienced a process that closed toeach other-asymmetric into–symmetric entering. But the Japan does not exist theasymmetric into link and the triple play of America and British are far better thanJapan by comparison. Before the implementation of triple play, all three countriesrevise new or improve existing laws to remove legal obstacles for triple play, so as toensure the smooth progress of the triple play. All the three countries chosen the unifiedregulator about the establishment of three nets fusion regulators and cleared regulatoryresponsibilities and authorities by the laws, thus effectively promoted the progress oftriple play.4. The suggestions about regular policy to promote our country’s triple play. Toensure the smooth, orderly and healthy develop of triple play in our country, this paperputs forward to establish comprehensive regulatory agencies, formulate laws,regulations and policies of triple play, encourages business innovation and cooperationpattern and form three nets fusion body benefits balanced mechanism four policySuggestions. Expecting balance the interests of the various interest groups of the tripleplay in China by these suggestions, three nets fusion could be realized at an early time.The innovation of this paper:1. This paper made in-depth economic analysis about the triple play from a new angle. Many scholars have studied benefits which the triple play brought from theangle of scope economy, scale economy, network externalities and cost subadditivity.This paper went in another way to analysis the benefits from the investment,consumption, industrial structure upgrading.2. We analysis the reason of the impediment of the triple play from the point ofinterest group. Many scholars have got the blocked reason from the institutional, legaland other aspects and have accumulated a large numbers of achievements. This paperbased on the results of these studies considered the impediments reasons of triple playfrom the point of benefits of interest group. It is an innovation to study how to promotethe triple play from the starting point that the game between interest group.3. The establishment of the interest game between operators of triple play. Whenanalysis the interest conflict and the game of the internal industry of the triple play, thispaper introduced the knowledge of the game and build a game model, made a vividdescription of the game process by the means of mathematical model.