The Conflict And Parallel Of Printing Media And Digital Media

The development of Visual Information Media experienced in Mural era, Writingera and print, into a fire-new digital times.And the birth of digital photographymagnified the practical function and philosophy meaning of digital media indefinitely.As a symbol of traditional media of printing, it suffered unprecedented challenges.Like600years ago, printing was replaced by hand, became the mainstream way ofthe spread of visual information.Digital media seems to be annihilate the print mediawith the adevastating momentum. In the information explosion of today, human iscrazy to manufacture, spread and receive a mass of visual information, and addicted tothe sense of joy and fulfillment which brought by digital newspapers, network photoalbums, electronic books, and ignore the information bearing of media that"vitality".Media itself seems to have nothing to do with information and audience.There,when Apple’s Iphone, Ipad, and science and technology products appear andadored by global,we can not help but ask: the development and replacement of visualinformation media whether also like that "superior bad discard”, Darwinian theory.Visual media of human civilization going to go from here?From”the media is the message theory” of Marshall McLuhan,the pineer ofmedia ecology in Canadato the “media evolution” of famous American media theoristPaul Levinson. The western scholars have been exploring the universal law of themedia development. Although they were not in such a confused and panic as today ofage, its theory also not experienced the baptism of digital shower, but t theirprospective reasoning, possess great reference value.This article traced back analysis of how to understand the rebellious shape ofvisual information media, as well as media development trend. If the law is the essenceof the development of things, then the characteristics of printed media itself and theprocess of its placed writing, providing a reasonable explore ideas for we deconstructthe aggressive trend of current digital media. Since the conflict and parallel of the twobig media--printing and number,the rational analysis of visual media inheritingrelationship and replacement rules and accurate judgement the prospect of the printmedia and the influence of the digital media.The conclusion, namely “for a long period of time in the future, the digital mediaare still only a new choice rather than pure replacement relative to the information media”. Moreover, the influence which brought by the modern printing revolutioncontributed by metal type printing is far from release to danger. Concluded after agreat deal of material evidence and the further analysis of different views of media. Itshould have a certain directive significance in the complex media age welived."Conflict and parallel" this concept is the rules of the development of the media,at least so far have not changed.