The Medium Communication And Artistic Visual Factor Of Advertisement Activity

Ever since there is conunodity exchange, advertisements of vtrious fOrmsappear at the same time. In the caPitalist societies, when production of commoditybecaxne big scale social production and the market is highly developed, the worldmarket begin to form and the cornmodity become so rich that the marketcompetition is intense like never before and enteryrise owners and businessmentake every advantage of science and technology to comPete fOr the market.The extensive use of new technology in the advertisement industry constantlyenlarges the scope of the information function of commerce advertisement. Theextensive emergence of international advertisement company at present, and theirinternational advertisement business using communication satellite and compllternetwork to monitor the intemational market are bringing new messages to thedevelopment of advertisement indusnyThe advertisemellt photograPhy has an impodri position in advertisements,and because it possesses outsboding visual anraction and the quick propagation ofimage, it can meet the requirement of advertisements. In addition, photos can bere-rendered by tecbocal processing to meet designers' specific intentions, it hasmuch advantage over the conventionally painted advertisements.The development of advertisement photograPhy goes together with thedevelopment of economy. The full speed development of market economy calls forfast conunodity infOrmation, and with advertisement photograPhy, the quickestmedium, the consumer is given direct recePtion of cornmodity information. Wththe coming of highly advanced POSt-induStrial hme, the time of digital era, thetraditional silver salt photo tecImology is obsolescent and digital photograPhy istaking the lead in the domain of commercial photography.A successful advertisement photograph must have three conditions listed below:1. The good visual effect, attractive and can guide the vision of spectator to the major position of picture, and then comprehend the intention of the advertisements.2. Beautiful and visually pleasant, like a work of art.3.Clear subject intention, and distinct arrangement, which means good promoting effect for a product or service.In order to meet the above conditions, commercial photography must have a better use of artistic language. It is a key factor in a successful advertisement photography because it directly affects the expressiveness of the main idea.