The Development Of County Television Station From The Perspective Of Media Fusion

Twenty years ago,Nicholas Negroponte,founder of the multimedia lab,said: "The future of television is no longer watching TV as a TV." This means that the future development of television will be earth-shaking changes.In fact,as he said,the strong debut and development of the emerging media,officially declared the traditional media in the history of the stage ended,the arrival of the era of full media,microblogging,WeChat,mobile phones,Internet and other emerging media with the number of users Continue to increase,from behind the scenes to the stage,they are the rapid development of rapid momentum,a variety of forms of communication and platform integration of the terminal development,the formation of an irresistible wave,the impact of traditional television extended to the production,dissemination,Brand building,with the gradual replacement or even out of the traditional media situation.Many traditional media into the desperate development,this way,the traditional media only put down the posture,to meet the trend of media convergence,from the reform system,business strategy,communication channels,media products and personnel training,all-round into this vigorous media Integration of the wave of change,so the traditional media in the development and transformation to find a way out.The central government for the transformation of traditional media and the integration of new media development is very important,in 2014 the Central Propaganda Department Minister Liu Qibao published "to accelerate the integration of traditional media and emerging media," the article.In the following year,at the fourth meeting of the Central Committee for Deepening Reform,the Leading Group adopted the Guiding Opinions on Promoting the Development of Integration of Traditional Media and New Media.General Secretary Xi Jinping stressed that the media should be based on the construction of media content and advanced science and technology.Means to achieve the traditional media and new media in the content platform,communication channels,mechanism management,business philosophy,teamwork,business philosophy,and so on,in line with the law of news communication and the development of new media under the premise of the traditional media and new media,Construction and other aspects of the depth of integration and development.Early media convergence collided with each other in the absence of experience,which led to the transformation and development of traditional media space and opportunities.And county-level television as the country's fourth stage of the end of Taiwan,of course,by the media integration of the huge impact of development,faced with a very embarrassing situation,then the county-level television media integration of the inevitable development of what? What are the difficulties and advantages of the development of county-level television media? How can the county TV station get rid of the embarrassing situation and quickly complete the media integration and transformation?Based on the historical situation of China's county-level television and the development situation of media convergence,this paper is based on the actual situation of the development of China's county-level television media,and visited the first full-media county-level media group-Changxing Media Group,Sichuan Province,the first county-wide media center,Sichuan Province,"radio and television media integration development outstanding unit" Guanghan TV,and Dujiangyan TV,Jintang TV,Shuangliu TV,Yongchuan TV,Wanzhou TV,Banan TV and other specific cases Depth interpretation and analysis,showing the county-level television in the era of full media integration,how to seize the opportunity to meet the challenges,quickly joined the wave of media convergence,the traditional media transformation and innovation,to achieve the conditions of integration development And the possibility.And put forward the content construction as the fundamental "content + channel" model,with advanced technology as a platform to support the integration of integrated operation to the mechanism of innovation as the driving force of the integration of thinking to integrate the project as the starting point of the brand building,The development of five county-level television stations based on the team-based training of all-media talents,with a view to providing a platform for the development of the county-level television stations that are exploring the transition under the trend of media convergence.For the county-level television stations,only efforts to achieve the integration of traditional media and new media,to adapt to the mainstream of the integration of development trends,to play their own core strengths,to re-grasp the advocacy of the status of publicity,through the production and dissemination of the way To achieve content to attract people,technical service,the mechanism of innovation leader,the production content of the brand,the full range of media personnel team of a comprehensive transformation,wholeheartedly into the development trend of the whole media,in the media integration development trend Under the continuation of vitality,to find a breakthrough in the survival and development.