Analysis Of The Rheological On Value Orientation Of Chinese Financial Reports

In recent years, with the rapid development of China’s economy and improvement of people’s living standards, there is an increasing demand for financial news. Therefore, financial reports begins to play a more and more important role in all kinds of the mass media, including periodical, radio, television, internet and so on. What is more, a series of great changes involving the adjustment of economic structure, reform of financial and housing systems, as well as the establishment and improvement of the stock market have taken place after China has entered into WTO, and the role of receivers has changed from the producer to the investor, all the above factors have made great contribution to the development of financial report.《China Newsweek》 is operated mainly by China News Service, established in September1999and officially published on January1st,2000, which is an authoritative, knowledgeable, and interesting public reading material, aims at providing both domestic and international news to readers and focuses on exploring background information o news extensively and deeply, trying to be more profound, more qualitative, and more systematic than newspaper report as well as more effective, authoritative and conceptual than monthly publications. Therefore, the study is designed to reflect news of the theological value orientation by choosing the Newsweek as the research subject and analyzing the weekly publications from2000to2009as research samples. Taking five years as one time period,115weekly publications,567reports are collected to analyze the changes of the financial report.According to the study of news value orientation on financial report, it has an important and practical value for journalists. On the one hand, the study is beneficial for the journalists to use correct value orientation in selecting subject and content under the guidance of advanced ideology and opinion. On the other hand, the study helps the news media to play roles of guidance, supervision, and macro-control on public opinion more effectively by doing research on news value orientation.