| With the rapid development of the economy and the broad masses of people income andliving standards gradually improve, tourism has become a popular and fashionable, tourismrapid growth, known as the new century smokeless industry and the sunrise industry. Becauseit is a large comprehensive service industries, the industry involves is very wide, it has driventhe development of many other industries development.Especially in the economicallyunderdeveloped central and western provinces, tourism has become a major pillar industries.The statistics from the China National Tourism Administration:1.257977trillion yuan,domestic tourism revenue in2010, only the Spring Festival," October1st" two "GoldenWeek", the country received a total of379million people of the domestic tourists and tourismrevenue1812one hundred million yuan.According to the2011China Tourism ResearchInstitute recently released the "China Tourism Economic Blue Paper (No.4) predicted that2012was only the number of domestic travel will reach2.86billion people.Due to the natureof the travel behavior and leave the conventional environment of off-site characteristics,making it more and more concerned about the travel news reports, in order to provideguidance for their own travel or leisure.Because of the tourism industry involves thenumerous industry, the tourism behavior including: eat, live, travel, tour, entertainment,purchase and other aspects need large amounts of information and help, this will give themedia travel news work to bring a challenge, especially in the area of core scenic spot newsreporting..The traditional sense of the scenic spot news reporting is scenic spots introductionseems to have been unable to meet the needs of audiences, consumers want to be able to gainmore from the media on the real difference in the area of publicity to guide their choice oftravel.But the challenges and opportunities coexist, tourism scenic spot news coverage both inthe report content, report form, coverage angle and so on many aspects still exist a great dealof mining space. This thesis chooses the tourism industry’s only national newspaper" China TourismNews" as the research object, from the report quantity, content, and regional preferences,position angle, report form three aspects of its scenic spot news coverage analysis, hoping toreach a" China tourism scenic spot" in news reports on an overall the status quo, expect to beable to summarize some rules and characteristics, find out the problem of existence.Through analysis the author finds," China Tourism News" in the layout of the reportquantity decreased gradually, more geographically biased in economically developed areas,showing a top-heavy situation: as of2010, the eastern region reported volume has accountedfor52%, and showed in the same region of attention also not balanced situation, contentselection tend to focus area changes from economic angle.In the position angle," ChinaTourism News" in mining since the manuscript, highlighting their business and mediaindependent of strict requirements, news source mainly comes from the industry associations,scenic area management side as well as the government and officials and other authoritativesources, reflected their tourism industry the authority of the media as well as the positioningof the official interpretation of the incident angle.In the report to on the positive reports,occupy a dominant position, reflect the authority of the media industry to actively guide themedia role and was looking at the world front view. But authoritative perspective alsoaffected the newspaper objectivity, from folk sounds too single, coverage angle.In report form,news are, in line with contemporary people fast consumption habits, tourism culturedetermines the scenic spot news coverage of culture, therefore contemporary with thefast-paced life of the short message will be the lack of culture and readability.Aiming at these problems the author put forward some suggestions: first" China TourismNews" scenic spot news reports in the following to balance the area, increase the abundanttourism resources but the economic backward areas of concern, as a national media, shouldbalance covering various regions, from the consumer’s point of view, the spirit of service toconsumers concept concern area changes.Second, increase supervision reports, weigh thesound, enhances the objectivity of news reporting. Third in terms of content, attempts toexpand the connotation and extension of the scenic spot news reporting, breakthrough in form of malpractice, enhancement service. Looking for a more suitable for tourism features of newsreporting form. |
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