Studies On The Development Of China’s Privately-run Book Industry

The privately run-book industry’s scale in early was generally small, its main work was "sell "and "do" books which was always in the pursuit of economic interests. It was almost a pure commodities trading, not had a culture consciousness and bearing of responsibility. But, their activities, which met the people’s demand for spirit products at that time, actived the publishing market which has been silent for a long time. With the emergence of the second batch of bookseller, a group of ambitious intellectuals began to join in the privately run-book industry, and developed from "’ve’ of second channels" to occupied half of the publishing industry gradually. According to the latest figures of2011, in2010, the number of news publishing enterprises of China was131000, the enterprises of privately run-book industry was accounted for76.1%of the proportion; the number of distribution outlets of publications of China was167882, among them, the number of individual retail outlets was109994, accounted for65.5%of the total, more than half of the share of the issuance market of the publications. In addition, the privately run-book industry’s scope of business gradually expaned to all the links except the publishing link, such as the subject plan, contributions solicition and reviewing, editing, decoration design, typesetting and printing and issue sales. In fact, until now, the strong privately run-book industry has been located in the related working in the core of publishing link through various ways. In the background of the privately run-book industry developed rapidly and healthily which is supported by the government, the privately run-book industry has a bigger stage, their increasingly high morale and the prosperous development of the scale showed a strong momentum of development and market competitiveness. After30years of development process, the privately run-book industry experienced the rain and bumpy, had a glorious as well as a downturn, had positive effects as well as negative influences, merits or not are all printed in the historical pictures. Survey with the view of Materialist dialectics, the privately run-book industry made an important contribution for social and civilization’s progress. Their rise, promoted reform of our country’s publishing system, drove the development of relevant industries, gave birth to a large number of publishing excellent talents, speed up the development progress of the publishing industry. At the same time of culture prosperity, improved the comprehensive competitiveness of the country, especially cultural competitive. Therefore, the study of development of privately run-book industry, not only to adapts to the development of their own, also the publishing industry needs, especially adapts to the needs of prosperity and development of the whole culture industry.The full text discussed the China’s privately run-book industry comprehensively from the background, development course, the advantages and disadvantages, countermeasures and value. The text is divided into five chapters:the first chapter briefly discussed the value of the study of China’s privately run-book industry, and then discussed the current situation of the study detailedly; The second chapter first from the definition of privately run-book industry, briefly discussed the background of the privately run-book industry’s occurred in China’s market, and then focused on the development process of the privately run-book industry since the reform and opening up; Chapter three summarized the the advantages of the privately run-book industry in its development, and in the fourth chapter, summarized its disadvantages,and put forwarded the corresponding countermeasure; The five chapter discussed the value of the privately run-book industry from all aspects, put forward some countermeasures.Through the research we see, China’s privately run-book industry relied on its advantages of flexible operation mechanism, personalized service, the rich marketing methods and the characteristic of business strategy, developed for an important force from small bookstalls at roadside, show their unique advantages and management ability. But, lack of talented, the shortage of capital and lack of trust, low management level factors also constrain the sustainable development of the privately run-book industry. In addition, the faultiness of the policy also hampered the privately run-book industry’s tension in a certain degree. Therefore, to strengthen the government support, strengthen the cultivation of talents, develop the financing channels, construction of good faith system, establish a modern enterprise system, speed up the size of the enterprise expansion, make the enterprise’s brand, quality the resources integration, By traditional publishing as soon as possible to the digital publishing transformation, is the basic guarantee of the privately run-book industry’s success.