Analysis On The Current Situation, Problems And Counter-measures Of China's Privately-run Book Industry

Since 1980s, Privately-run Book Industry, as an essential part of China's book industry, has undergone remarkable development in a short term. With China's entering the WTO, China's book industry is opening to the outside world. Every move in the area is catching people's attention. Topics on the development of book industry have been the focus of recent discussions in publishing world and academic field.In a macro perspective, the paper summarizes the development stages of Privately-run Book Industry, analyzes the management models of some private book companies, and discusses their operation in spheres of both book making and book marketing. Then the paper points out some problems in the management of those companies and proposes some counter-measures. How to establish good names, overcome the shortage of money, and develop a set of scientific management system, etc. are among the pressing problems to be solved for future development. The paper puts that China's Privately-run Book Industry is promising, chain stores, specialized operations and multi-component operations being three important aspects in the growth of the industry.