In Crevice Dance

Since the reform and open policy, China has started by the original planned economy system to market economy system reforming, the Chinese privately operated capital also to start gradually in this time to enter the media domain gradually. From the individual book seller's "the scissors + starch" underground make the book to "second channel" publication, from the books plan room under the every large or small publishing house, to the privately operated book business enterprise to be possible to obtain the national news publication bureau to award "the publication domestic distribute right" and "the nationwide chain-like right of management permits". Sharing half and half in the market share with the state-operated bookstore, the privately operated book business development may say is exceptionally swift and violent. And in the privately operated film and television domain, from hits each kind of name to manufacture the television program quietly the advertisement company, to a series of best-selling piece box office leading the field, arrives again obtains state-operated television station certain age limit the right of management, its development domain and the way open up increasingly. But simultaneously, regardless of is the building video frequency domain privately operated media monopolizes takes the initiative, the network game domain privately operated media technique presses the beautiful and fragrant flowers, all is transmitting a sound to us: That is, the privately operated media armed forces already became a current Chinese media domain not allow to neglect crack force.In fact, the today Chinese privately operated capital already involved the television manufacture management, the books and periodicals film and television, the lnternet, the game platform, the building advertisement at this time and so on many media domain. Regardless of its influence were all has become the strength in the current Chinese media market in populace's energetic cultural life domain which could not be looked down upon. Although the privately operated media development depends on the country regarding the privately operated media the tendency which relaxes gradually in the policy, encourages unceasingly, but "privately operated" this basic nature still caused the country to be strict regarding the media core domain opening limit. The privately operated media behind the high profit and the high well-known, in fact is in the state-owned media platform monopoly and the overseas media presses on step by step and so on in the realistic difficult position, may say is in is jumping one "in the crevice dance".This article draws up introduced overall the privately operated media the development present situation, including three development phases, at present has initially had the embryonic form operation situations and so on pattern, privately operated media in Chinese media market superiority and inferiority, and analyzes the policy support from the realistic angle which it faces insufficient sleepy, the release broadcasts the channel sleepy as well as sleepiness keen competition environment. The hope can propose practical feasible, may supply the privately operated media development strategy which the field public figure refers, will be able to walk by the time our country privately operated media in the future market competition steady, in the future market pattern with the state-owned media, the foreign capital media formation "the tripod will stand"; the situation, will together establish the Chinese media environment which a health, the order, will altogether win, thus will impel our country media industry whole development.