The Countermeasures Of Management Of Privately Owned TV Media In China

Since the privately-owned TV media has been established and developed over20years, it already became the most important part which affects the healthy growth ofthe Chinese TV media industry. In this essay, according to collect lots of data andinformation, and organized the information which from books and magazines, andasked suggestions and interviewed the related people, analyses and comparison thedatabase, summarize the experience of the privately owned TV media’s start,development, and the well develop. From the politics, society, economics as theresearch background，analysis of the competitive environment of the privately ownedTV media in China’s TV media, pointed out that the competitive disadvantage of itsexistence, the obstruction of the development, management loopholes and come to thisconclusion: After the hard road to development of the start-up period and the rapidgrowth of the development period, and now the Competition in the industry becomemore and more intense, private TV media should be take a reflection and adjust thestrategic structure and put forward some management countermeasure to tackle theseissues.This paper first describes the current situation of China’s privately owned TVmedia’s management, through the background of the birth of the privately ownedTV media, the20years of development of a comprehensive and systematic analysis.From which we have found: the development of the privately owned TV media cannotbe separated from political, economic, and cultural developments in the field. Then theanalysis of the privately owned TV media’s management status, profit model,competitive market analysis, and laid the groundwork for the problems below. Thenaccording to the analysis of the development status of the above privately owned TVmedia management, summed up the existence of private television media management,the focus of the problem is the policy of limited support, flooding-media age, the mediais highly competitive and financial difficulties, operational hardships and so on. Theseproblems must rely on the support of the state as well as the efforts of the media itselfto be possible to solve them.Anything in the history of the development process, there are more or less, light orheavy have some problems, it is unavoidable, is understandable, the key is the solutionto the problem is correct as the right medicine to cure the patient. At present, China’s TV industry is still thriving, and provides more scope for development to privatelyowned TV media, we have reasons to believe that the privately owned TV media in thenear future can become a beautiful and wonderful work in the Chinese televisionindustry.