A New Confrontation Between Official Discourse And Folk Discourse

With the unceasing emerging of new media forms such as mobile TV, network TV, the search engine, the SNS, blog and micro blogging, today’s media has turned to multi-directional spread, multi-point interaction, mobile access and real-time sharing.A variety of new media forms come into our lives as an unstoppable trend. The change of every new technology will set off a surging wave of reform, so do micro blogging, which greatly expand the channels of public expression with its quotations style within140words. The newly emerged business enlarges capacity of public discourse space as well. It eventually reforms the constitution of domestic media thoroughly. Of all the new confrontations during the completely public discourse space reforming, the most intense one is between official discourse and folk discourse. There is a trend of public discourse space characterized as multi-dimension and diversification, which lead to expression of official discourse and folk discourse through the common way of media at the same time. From this era of the new media on, the release of official discourse is no longer totally dependent on traditional media form, and turned to new media forms such as network.With the combination of mobile phone technology, real-time spread of micro blogging and its extensive population, led to rapid differentiation and reconstruction of the public discourse space which represented public opinion all along. The rights to speak in the public discourse space achieve redistribution of the order of discourse under the all media background. And micro blogging become a public opinion generator and the most efficient channel of information dissemination. Therefore it is very important to study the dynamic relationship between official discourse and folk discourse during their confronting and the role of micro blogging by cyber political investigation.