| Sports in human’s history push in the process of continuously develop and perfect, is social progress and the important embodiment of human civilization. Television as an important part of the mass media, in the process of the development of the sports has irreplaceable function, and also provide for TV sports rich and colorful material, the central television station as a national television station, the sports section has always been concerned. Especially CCTV sports channel was set up, the various forms of the sports section through the TV into thousands of families, especially sports game on TV and sports news be viewing the indispensable columns, after20years of development, although some columns screen has faded out, but they had already become an era of memory.This paper utilizes the literature material law, logical induction, along the thread of the historical development of the central television station the sports section of the evolution of course periodically comb, basis since the1990s in the great historical events, will be CCTV sports column evolution process is divided into four stages:the before the establishment of the sports channel, the sports section exploration stage (1990-1994); After the establishment of the sports channel, the sports section rapid development stage (1995-2001); Olympic Games cycle, the sports section comprehensive development stage (2002-2008); After the Olympic era, the sports section mature stage (2009-present).By the90s CCTV sports column since the relevant historical data collecting and sorting, absorbing and domestic TV with the research achievements in theory and mature basic principle, the analysis phase of the development of the sports section basic situation, summarizes the characteristics of the sports section stage and the existing problems, and strive to thorough and careful analysis of90s CCTV sports column changes, explore the trend of the development of the sports section, and draw the following conclusion:after20years of development, sports column content and form improved; Sports events live and relevant column making mature column can meet different groups viewing requirements; The sports section idea gradually deepening, tend to carry forward the spirit of humanity, adhere to the "people-oriented" concept; CCTV sports channel with the national most events resources, prime time to how to coordinate the scarcity of competition, will be the future development should be resolved; The sports section’s development is inseparable from the support of new technology. Suggestions:to actively respond to the development of new media appeal;Should be the development of national fitness program to provide the platform. |
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