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The Research Of The Spirit Of Sport For The Television Sports Column’s Construction And Development

Posted on:2013-03-28Degree:MasterType:Thesis
Country:ChinaCandidate:S H WangFull Text:PDF
GTID:2248330371467910Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
TV Sports column, counting from the date of birth, already has40years of history, from the beginning of the birth, TV Sports column by the public’s favorite. Selected part of the sports there are many, such as domestic "Sports Person of the Year selection. In fact, this part of the inspiration comes from the world’s only global sports awards ceremony---the annual Laureus World Sports Awards. But along with the psychological demands of TV Editor of the development needs of these years, the simple sports competitions section, sports section is no longer enough to meet the public. As the TV media, are now required to perform the responsibility is heavy, the public no longer need a simple event reports, TV media should always be aware of the shoulder the cultural responsibility, and good in bits and pieces of information dissemination of culture sow and infiltration. Like the past two years,"moved", inherit and carry forward traditional Chinese thought and Chinese nation’s fine tradition of the increasingly affluent material life, naturally led the people on the spiritual and cultural needs, this file sections, both attractive to the audience of entertainment and fun, and turn educational gives no longer do the unnecessary play, this is in order to comply with the changes made by the trend of social development. Forms of media today is very complex case, a pure sports information news column can no longer meet the needs of the audience, all forms of media in the media market scrambling to adapt to market needs, the requirements on various topics to make their own adjustments to adapt to the needs of market competition. Sports section should also conform to this trend, and together the sports columns and sports spread of the human spirit. Attention to events and change on human dignity, worth, the fate of maintenance, the pursuit and concerns of human self-care for "the people" thinking above. In recent years, the humanistic spirit more and more the attention of the general audience, which change with the position of the audience who have a great relationship, the audience the status of their subordinate position slowly into a dominant position, the media more and more attention psychological demands of the audience. The same time, the spirit of sport for people with very great encouragement and incentives, China’s long-term and weak, has always been because China has been well received by the profound impact of Confucianism, valued culture over military, until now are more focused on the study of knowledge, not attention to sports movement. As of today, or so, we should now be starting to focus on sports, while recognizing the importance of the spirit of sport and the role to inspire and motivate people and perfect combination with our columns.This article is passed on with the spirit of the brand part of the study, and on the type of coverage of foreign sports section, it is found that the foreign media reported that the form of reports, will seize the details, focus on the individual or individuals to report,"human" is reported in the main. China’s media in reporting, often from the global focus on the development of the overall event, the main "thing" is reported. The spirit of sport brand part, I propose another new perspective,"people" and "things" to combine, not only can see the details, but also to grasp the overall situation.
Keywords/Search Tags:The spirit of sport, the television sports Column, Column Choreography, Column concept, Column construction
PDF Full Text Request
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