Research On The Influencing Factors Of College Students' Mobile APP Use Behavior

In recent years the development of mobile Internet has given rise to the prosperity and development of the economy as a mobile phone in 35 times in the China Internet network development state statistic report,the report showed that scale has reached nearly 700 million Internet users in China,the Internet penetration rate reached 47.9%.Mobile network development has given rise to the rapid development of mobile phone APP,mobile phone application software market in the update every day,there are some new mobile APP won the support of users,while others due to the poor design itself gradually withdrew from the historical stage,can improve the user viscosity of the use of mobile phone APP is crucial for APP developers.College students as a new generation of mobile phone users of the APP for mobile software developers is a very large customer group.Dig deeper into college students this group,understand its use dynamic studies customer will undoubtedly become a mobile phone APP developers use behavior is the most important influence factors.This article will use theory to guide practice,to explore what factors influence the use of mobile phone APP user behavior,and then put forward for reference to mobile phone APP software development industry.Theory research mainly on technology acceptance model and the theory of perceived value,the combination of data from the side of college interview as well as to the issue of questionnaire,through the actual survey summarizes what factors influence the use of mobile phone APP behavior,and analysis of its assumptions are verified.