The Research On Hunan Publication Industry Sustainable Development

In recent years, the momentum of Hunan Publication Industry is favorable, this is mainly due to the "daring to be the first" spirit of Hunan Army and reform of the Hunan Journalism and Publication system. But with the ever deepening reform of journalism and communication system, the reform has been increasingly difficult, and the steps have been increasingly slow. At the same time, Hunan Publication Industry faces many other problems such as low utilization rate of publication resources; wasting of resources due to overstocking of books; the severe damage of publication market due to the pirated books.....Under this kind of circumstances, the sustainable development idea which emphasizes high efficiency, optimized resources allocation, energy-saving and industry ecology balance has emerged, this happens to be in accordance with the "energy-saving and environment-friendly" society construction idea of Changsha, Zhuzhou and Xiangtan.Through the diagnosis of the sustainable development and three-dimensional diagnosing system, this article analyzes the present condition of sustainable development in Hunan Publication Industry. Hunan Province has rich history and culture resources; publication value-added and net profit have risen sharply...At the same time, problems exist such as the lack of specialization and precision in publication brand-building; the monotonous constitution of publication products, mainly being the long-ranged books; the extensive management etc. According to these, this article raises the aim and solution of sustainable development for Hunan Publication Industry, gaining the inspiring experiences through the individual-case analysis of Hunan Publication investment holding group. The major traits of Hunan Publication Industry development are spontaneous and initiative choosing of sustainable development, positive reform and innovation. High efficiency, optimized resources allocation and energy-saving methods have run through the road of sustainable development of Hunan Publication investment holding group.The solutions of sustainable development and the extracted conclusions in Hunan Publication Industry this article has obtained, tentatively handles some problems in Hunan Publication Industry. More importantly, it provides the guiding ideas, thoughts and detailed suggestions for future development, especially directing at the brand-building and low reading rate, the relatively elaborate solutions in Hunan Publication Industry has been raised.