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China's Television Industry In The Context Of Globalization, Sustainable Development Research

Posted on:2004-02-18Degree:DoctorType:Dissertation
Country:ChinaCandidate:J Y ZhuFull Text:PDF
GTID:1118360095962864Subject:Journalism
Abstract/Summary:PDF Full Text Request
links within TV station to finalize the corrective measures; Lastly, in view of the moving trend of the satisfaction of stakeholder and its changed expectations, assesses the post-corrective action performance to proceed with the next turn improvements.The fourth section restates the issue which should be noticed during the course of the sustainable development of TV industry, clarifies TV industry should rather meet the healthy demanding and expectations from the audience than the unlimited expectations of the audience, insists to find a balanced trade-offs of expectations of stakeholders to materialize the maximization of value of TV industry.This article defines the concept of the sustainable development of TV industry the first time, fully considering the actual situation of the TV industry of our country, creates the running mechanism of the sustainable development of China TV industry, connects the internal process within the TV industry with external performance the first time, advocates the opinion of balancing the expectations of stakeholders. Above-mentioned innovations are of very strong practicability and pertinency for the sustainable development of the TV industry of our country.
Keywords/Search Tags:Globalization, TV Industry Sustainable Development, Stakeholder
PDF Full Text Request
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