The Research On Web Publishing’s Business Model Of Chinese Web Of Starting Point

The rapid development of internet spurs the development of online publishing industry. Online publishing’s commercial and industrial drives the discussion and attention on its business model of the industry and academia.The text is starting from Chinese Web of Starting Point’web publishing characteristics with other researchers’theory of business model to divided its business model into four sections: Strategic positioning, business systems, profit model, integrate operations. Then make the four sections broken down to have a detailed analysis about its business model. According to it to summed up the Chinese Web of Starting Point’s result by the customer’s precise positioning and product positioning co-operation strategy of benign business relationships and business systems value chain, horizontal and vertical extension of value added and the role of risk diversification, VIP payment models and other pioneering the implementation of profitable strategies, operations of all copyright and the importance of cooperative strategies and other commercial operations.The business model of Chinese Web of Starting Point is not perfect. According to the comparison with the similar and other forms of web publishing enterprises’business model, and further refine the Chinese Web of Starting Point’s web publishing business model’s strengths and expose the problems the business models exist and give the Optimization. Finally, the text rise to the point of view of the whole web publishing industry, using the analysis about the business model of the Chinese Web of Starting Point of web publishing to give suggestion to other online publishing and enlightenment of the development of online publishing prospect. Such as the Web publishing development direction of international cooperation, the emergence of bottlenecks in manpower demand, rising prices of publications…they will all like to be the problem or reality the development of web publishing business model must to be face in the future. Operators can be innovate the business model on time and seek for the development opportunities.