Research Of Information Construction For JINGYUAN Coal Industry Transportation Enterprise

Coal Industry,which is a pillar industry for china economy, has contributed to china national economy greatly. With the reform and opening and in-depth comprehensive building of a Well-off society .The conflict of Coal Industry's system and configuration has increased progressively, resulting trhe development of Coal Industry extremely unfit for social demand for coal. The mail problems are that the low level of Marketization in Coal Industry, lacking energy of development, unreasonable structure of Coal Industry internal organization, people and product, simplex Ownership Structure, over high percent of stated economy, short value chain ,and the restriction of Coal Industry economy ,resource, environment and security. While information technology supports the plat of technology for management, it has become the activator and roll booster for total management theory ,culture, business process and people resource mode of firm. Thus, it is necessary and feasible that Informationization can improve the management level of Coal Industry , strength the firm management and increase the profit.Combined present with theories, this paper brings forward some specific measures that improve and strength the marketing management of JINGYUAN Coal Industry Transportation Enterprise by informationizations to increase the level of informationization and marketing competency, establishing the basis of developing for the health of enterprise ,by making a research in the marketing characteristics of China Coral Industry, on the basis of relationship marketing theory and informationizaion construction, taking QINGYUAN Coal Industry Transportation Enterprise as a study object and aiming the improvement of consumers reliance and adaptation to the market competition.