Microbroadcast:the Exploration Of Benefit From Eachother Between Mainmedia And Wemedia

MicroBlog is a a flat of information community and spreading based on the users’relationship. It’s a kind of wemedia which is built by short passage that about140words, and is combined by client such as WEB or WAP. From2010, MicroBlog went into our life as a new product of the internet and change our daily life in a surprising speed.At first, we choose to exchange our condition and daily incident, as we exploited its power of communicating, Mainstream Media has paid strong attention about it. In the tendency that wemedia is blend in the environment of media communicating, MicroBlog, as an open balcony, has such a speed that surpassed every media. It’s doomed that MicroBlog will be the most important target to cooperation between Mainstream media and wemedia. In the way of communication and combination, MicroBroadcast will be a newly risen way of broadcast that will bring many announcement to the making of TV program and the developing of itself.In my issue, I provided studies about MicroBlog which is based on the condition that wemedia is blooming. I will give words about the way of MicroBlog developing, and the characteristic of the MicroBlog have given what to the both side, and, the most important thing, will MicroBroadcast will be a way of MainstreamMedia spreading.This issue have five chapter. The introduction give a discussion about the condition of nowadays’information communicating. The appearance of wemedia have make an impact on our tradition way of information exchanging. To the newborn Micromedia, MicroBlog, Mainestream have make an arrangement to accept it and exploring on the way of combination and benefit two sides. This part discussed the characteristic of environment and cooperation way..In my study, at first I make an introduction to MicroBroadcast, and discussed about the meaning of MicroBroadcast and the progress of it. The chapter2and the chapter3have research about the inner of MicroBroadcast in two angles. Chapter2is about what changes MicroBroadcast made to ours life in the reality. And the chapter3 analyses the effect of MicroBroadcast to the whole environment of broadcast:that the effect to the production of media and how it will comes if MicroBroadcast being a sort of media. MicroBroadcast repeat a program in words and pictures., make interaction as its characteristic, how does it push the communication of TV media, or just have a competition with it. After it come into our life, in the balcony of MicroBroadcast, what have changed in the relationship between media and audiences. That’s the main idea of this issue. And in the coming two chapter we have a talk about the disadvantages of MicroBroadcast, and the possibility of developing. If the MicroBroadcast will be a new production and go into Mainstream Media is our opinion.The most important achievement of my issue is that:MicroBroadcast is a way of broadcast, make a break though in the cooperation between Mainstream media and wemedia, and this will make the most use of MicroBroadcast’s immediately broadcast and Mainstream Media’s professional. It’s model of diffusion is Multi-point diffusion model, and in this way the personal user can have an exchange with central user and themselves.Instantaneous and common of MicroBroadcast utilize most of the common user’s right of words. And that bring many new scenes:such as the real time reaction and discussion, the formation of public vice on the internet, the participation of the audiences will be more popular.MicroBroadcast will bring win-win to MainstreamMedia and wemedia. To MainstreamMedia, MicroBroadcas broaden the source of program and it will be a new way to curtail the distance between media and the crowd. To MicroBlog, being a way of broadcast will be a break though on the media way.To wrap up, in my opinion, the development of MicroBroadcast is based on strengthen the right of users and deepen the professional part of the content. The enhance of connection and administration will make MicroBroadcast be a sort of MainstreamMedia. The meaning of my study is concentrate on the change made by MicroBroadcast in our daily life habit and our mind. The value of the MicroBroadcast is not only broadcast, but also the cooperation with TV program. In the condition that wemedia have a blazing speed of development, what possibility of development the MicroBroadcast will have, and will it be used by the masses.