Production Of We Media Pictures From The Perspective Of Consumer Culture

Since the birth of We Media as a new media,it has shown different characteristics from traditional media.When the content of communication is enriched,the relationship between transmission and reception also presents new characteristics.In the process of browsing information platform content,the identity of consumers is gradually reflected.We Media content gradually presents the characteristics of consumer goods to meet the spiritual needs of users.At present,the pictures of the We Media information platform are generally produced by the author himself or purchased by the author for secondary creation.The focus of this paper is to study and analyze the development of the We Media with pictures as the main production content,and observe and analyze it from the perspective of consumer culture.This paper combs the development of We Media pictures from the rise to the process of commercialization,and believes that the current We Media picture production under the influence of consumer culture,the aesthetic concept is developing towards the direction of commercialization,which also leads to the change of the aesthetic concept of the audience.When We Media writers create,they make all kinds of things in daily life become the objects of visual symbol production,and push them through the algorithm of information platform,making the "secularization" of art creation become the mainstream aesthetic orientation of the audience.This paper selects 5W mode,use and satisfaction theory and other communication theories,the feedback voice of audience and communication channels is amplified,and combines these communication elements with consumer culture to analyze consumer culture The influence on the dissemination direction and aesthetic orientation of We Media content.There are advantages and disadvantages in the production mechanism of We Media pictures from the perspective of consumption culture.On the one hand,this spontaneous production brings rich visual symbols,on the other hand,due to the free and open characteristics of We Media itself,it has a series of negative effects,including theme aesthetic fatigue,communication standard anomie,emotional expression emotional and rational imbalance,and the management system is not perfect It also makes it difficult for We Media writers to protect their rights.This paper sums up and reflects on these problems,and tries to think through the way,hoping to establish a healthy We Media content ecosystem,promote the development of the We Media industry,and bring more spiritual food for the society.