The Movement Of The Focus Of Media Function In Chinese Culture Background

This paper mainly discusses the relationship between Chinese culture and the movement of the focus of media functions. Meanwhile this paper explores the different cultural backgrounds of human social interaction and the media demand. In different historical periods of China's social and cultural experience of the "political center" culture Consumer culture and cultural diversity of network development processes. Changes to cultural background, the media function from the center of a political indoctrination heritage, the economic function of amplification and then to strengthen the functions of a mobile communication process. This paper described in Chapter II, former Chinese industrial society, the social structure of the field "for political center" social phenomenon. Social and cultural aspects of these areas would have to throw out the "political center" culture. This culture has been oriented characteristics of the media to meet the requirements of the characteristics of transcending time, and determine the function of the media focus is on the maintenance of political domination. In Chapter III, the paper describes the changes in the social structure of the industrial community, and the market economy status of the area's economic prosperity, social and cultural trends in consumption trends and the resulting media described in the context of consumer culture, and its function in the center of stimulating consumption and enhance efficiency, that the media should highlight the economic function. With the advances in technology and internet, in the fourth chapter, expounded on the major networks in the time and space characteristics and cultural characteristics of the network, network characteristics and cultural diversity. It also makes out the obvious contradiction between all levels of society, in which cultural background, the media should have timely communication and coordination to maintain the social order and stability.