Wuhan Spirit Media Communication Research

The urban spirit is a city's core competitiveness.It is of great significance for highlighting urban individuality,building a city image,and enhancing urban competitiveness.Wuhan has always been adhering to the spirit of “pursuit of excellence,dare to be first,” and through 12 years of unremitting efforts,it has undergone a civilized examination every three years.Until March 2015,the Central Civilization Commission awarded the “National Civilized City” to Wuhan City.title."Changjiang Weekly" as the mainstream media,Wuhan Municipal Committee,Sina Weibo is currently the most popular emerging social media,both of which play a decisive role in the dissemination of the spirit of Wuhan.Therefore,the contents of the two reports on the spirit of Wuhan content analysis.The content of this paper is divided into three major sections.The first section mainly analyzes the content of the reports on the spirit of Wuhan in the “Changjiang Weekly” and Sina Weibo from the aspects of the dissemination of topics,sources,sentiment,and language features.The “Changjiang Weekly” The main use of social development and character stories reported propaganda on the spirit of Wuhan.The attitude was objective and rational,and the source of the news was relatively single.Sina Weibo's anecdotes and paragraphs were more diverse,and the sources were more diversified.Most of them used entertainment styles to spread the spirit of Wuhan.The difference between the two is more obvious;the second section builds on the conclusion of content analysis and uses the communication theory such as “setting agenda”,“discourse docking” and “opinion leader” to summarize the media interactive channels suitable for Wuhan's spiritual communication.,mainly including the use of “agenda setting” to make media issues a hot topic in the public's mouth to guide public opinion,use new thinking,new languages,new technologies to form “discourse docking” with a new generation of users,and use “opinion leaders” to build communications.Both sides have a good exchange platform to strengthen the mainstream media and emerging media To adjust cooperation and make full use of the advantages of new media to create linkages and exert resonance effects.At the same time,the government and the media should take responsibility for the rumors and spam that are permeated in the new media platform to jointly clean up the Internet public opinion environment.It will help the media to more effectively disseminate the spirit of Wuhan and promote the development of Wuhan.The fourth forum returned to the most basic topic of “media reports”.It was found that the Wuhan spirit had a deep interaction with the society after being reported by the media,and thus displayed the function of the Wuhan spirit in the social level.That is: The spirit of Wuhan is to create a civilization.The "propeller" of the city is a "magnet" that unites people's hearts and a "showcase" that shapes the image.