Study On International News Report Of Chinese Business View

As a representative of metropolitan newspapers, Chinese BusinessView is the most influential newspaper with the largest circulation and thehighest advertising revenue in Shaanxi, even in the whole northwest area.Through the study of its international news report, it will help sum up thefeature of the international news report of metropolitan newspapers in thenorthwest, point out the problems and put forward feasible suggestionsfor its future development, which can be significant.Taking Chinese Business View as an example and content analysis asthe main method, the thesis will analyze the reports of international newsof Chinese Business View in2012, attempting to explore the reportingfeature and the existing problems of the international news report ofChinese Business View. Meanwhile, with the application of de-westerningmedia theory, the deep-seated reason for the content feature presented inquantity, source, theme, region and inclination of its international newsreport will be discussed. How much international news is averagelyreported by Chinese Business View every day? What is the main source ofthe international news report of Chinese Business View? Is the themeselection of the international news report of Chinese Business Viewbalanced? Which country and region is more concerned by Chinese Business View? Whether the international news report of ChineseBusiness View is tendentious or not? All these sub-questions constitutethe basis to assess the reporting feature of the international news report ofChinese Business View.The study shows that the report quantity of international news ofChinese Business View is not very stable and is greatly influenced byadvertisement; the report source is largely from Xinhua News Agencyand is randomly and vaguely disposed; the report theme is balanced andabundant, preferring hard news and also valuing soft news; there is anobvious preference in the report region, preferring few developedcountries to the majority of undeveloped countries; and the negativeinternational news report takes the upper hand, which will misleadaudience’s awareness of international environment.