Research On The Status Quo Of Weibo Opinion Leaders In Hohhot

With the rapid development of mobile Internet technology,all kinds of media technologies have also made rapid progress.,the birth of social media has greatly changed our way of life.Among them,the appearance of Weibo has provided the general users with a wider discourse space,and the expression of liberalization has been favored by many users.The opinion leaders of the Weibo platform have become an indispensable force in guiding the Weibo public opinion field.The Weibo public opinion leader has made a differentiation and mobilization of the Weibo public opinion field by intervening in the incident and expressing his own comments,opinions,and opinions.Weibo opinion leaders in different regions play their part in different regions.Hohhot is the capital of the Inner Mongolia Autonomous Region,and it is a historical and cultural city with more than 400 years of history.This is the largest settlement of the Mongolian nationality,with a strong national and brilliant culture.The content published by Weibo opinion leaders in Hohhot area is often the thinking of micro-blog users in the region.It not only enriches the content of the news in the region,but also affects the direction of the Weibo public opinion pattern in the area.Specifically,this paper mainly studies the status of micro-blog opinion leaders in Hohhot area from the following aspects:In the first part,the concept of the Weibo opinion leader and the influence of the Weibo opinion leader are analyzed.Explore the role of Weibo opinion leaders in the guidance of network public opinion,and combine specific case analysis.The second part is the investigation of Weibo opinion leaders in Hohhot area.The investigation is carried out from the two aspects of the user attribute and the content attribute.On the user side,it extracts the gender information,age information,educational information and professional information of the Weibo opinion leaders in Hohhot.Then,in terms of content,we analyze the microblog publishing form,the vertical field of Weibo content,and the hot topic of Weibo content.Each indicator is statistically processed to analyze specific data.The third part,based on survey information,cross-processes and summarizes the characteristics of Weibo opinion leaders in Hohhot.The fourth part,based on the above analysis,this paper analyzes the value and existing problems of micro-blog opinion leaders in the development process in Hohhot area,confirms the positive role of micro-blog opinion leaders.Finally,countermeasures are put forward for the above analysis and problems.In order to provide reference for the future development of micro-blog's public opinion pattern in Hohhot,especially the development of network public opinion in minority areas.By investigating the current situation of micro-blog opinion leaders in Hohhot area,this paper provides some research methods and basic research framework for the development of micro-blog opinion leaders in the region,which is helpful for further exploration in this area.