Metropolis Daily Place Edition Development Countermeasure Greentown News For Example

90 20th century, the rapid rise of urban lifestyle newspaper, and has become a major highlight of the newspaper industry. As the Metropolitan of internal and external competition, the Metropolitan's regional competition in almost white-hot, in the central market in the town was not much room to expand the context of the local version of Metropolis came into being, competition among various newspaper information resources, and readers increasingly fierce competition for resources, "War Issue", "royalties war" and "interview war" intensified. Established by the local version of off-site response to regional competition has become the Metropolis, to improve impact, the strategic choice to increase advertising revenue. "Dahe Bao" newspaper market in the Central Plains on the operation more successful, "the concern people's livelihood, promote fashion, life, and serve the public" for the purpose of the comprehensive daily city life. "Dahe," in Zhengzhou, Luoyang, Jiaozuo, etc. founder of the local version of the process has accumulated rich experience. A more successful "Dahe ? Green City News", for example, the local version of Metropolis to explore the functions and problems in the founding process and the measures will undoubtedly "Dahe," and the other to provide a further development of Metropolis Daily the theory of reference, but will also enrich our local version of the current issue of Metropolis.This article is divided into four main sections:Part I: Overview of City News Local Edition. Metropolis is a local version of Metropolis in the increasingly fierce competition in the regional strategic choice, founder of the local version of Metropolis has many favorable conditions for the rise of the local economy provides a solid economic base; newspapers rectification policy support; Metropolis with outward expansion of the strength; local version of its advantages;Part II: "Dahe ? Greentown news" of the situation and characteristics. "Dahe ? Local Edition" of the distinctive geographical features, most of the actual operation of a "home base" concept; interests close to the reader, is a deeper level of "public Hayat", the press operation humane, concerned about the people daily life, providing the public with the information necessary for life;Part III: "Dahe ? Greentown news" the shortcomings and difficulties. Press the degree of localization is not strong; event planning is inadequate; layout a lack of features; advertising channels used are not adequate, the lack of marketing and other competitive strategies.Part IV: City News local version of the development of countermeasures. For the third part of the problem, puts forward corresponding countermeasures, news planning: News localization; prominent feature Metropolis newspaper; broaden the coverage side, increasing capacity. Layout design: adjustment editorial ideas; design highlights features; style diversification. Advertising Issue: the issue of localization of advertising; increase awareness of brand marketing.