Research On Strategies For Developing Of Financial News In Metropolis Newspaper Under New Media Environment

China's economy sustained high growth and has already become the world's second largest economy entity since reform and opening-up.People's demand for finance and economics information increasing with the market economy's development,and newspaper media plays an important role in it.In such a background,metropolis newspaper represented by The Southern Metropolis Daily start to develop financial news section.Compare with professional financial newspaper,financial news of metropolis newspaper lagged behind in specialty and integrity.Compare with social news,it lacks of popularity and enjoyment,fulled with dull contents and single forms.In the meanwhile,with the advent of new media era,the trump card of print media in20 th century no longer exists.It's suffering from readers decreasing,circulation declining and advertisement revenues dropping,development spaces was squeezed seriously.How can financial news of metropolis newspaper comply with the present trend through positive transformation in such a new media era which opportunity and challenge,crisis and hope are coexist,is an important subject.The study based on new media environment,and takes The Southern Metropolis Daily which is influential in China as research objects,divided into five parts comply with the following logic.The first chapter will mainly describe the study backdrop and meaning,study thinking and ways,in order to analyze the present development situation from domestic to abroad of metropolis daily financial news combined with actual situation.The second chapter expounds the current development of metropolis daily financial news,reported on its object,main functions,comprehensive analysis and development trend of its development.The third chapter takes The Southern Metropolis Daily as the main research object,research the present situation of financial news in metropolis daily under the new media environment,and analyze its new media transformation countermeasure.The fourth chapter analyze the current development predicament of the financial news of The Southern Metropolis Daily.The fifth chapter attempts to explore the sustainable development strategy in the future of the financial news of The Southern Metropolis Daily under the new media environment,highlight the selected topic and the conception of this thesis.