Research On Tobacco Report In The View Of Health Communication

Health is great riches,and the health information is indispensably essential for human health.Since ancient times, the pursuit and the communicate of health have always been a common concern of human society. The 21st century is known as the“health century”.This report regards antismoking as a social concern.Its theoretical foundation are the Social Constuction Theory and the Agenda_setting and under a frame of health communication.The purpose of this report is try to analyze how the Chinese mainstream media delimit antismoking and construct the health topic by content analysis. of the antismoking reports of on People’s Daily , health Daily and Yangcheng Evening in the 10 research years.(2000—2009).Simultaneously,this report describes and analyzes the dynamic course and the main reason of the antismoking report of above-mentioned paper in political and economic ascepts.The study finds antismoking related issues on People’s Daily, Health Daily and Yangcheng Evening mainly appear in form of hard news, and the themes of the reports concentrate in introduction of disease from smoking, antismoking policy and legislation, and antismoking campaign activities.News sources mainly rely on the government or Intergovernmental organizations and medical experts or scholars.The news source and the report forms are relatively single. They regard news and coupe digest, communication as the main report types.Most of them take neutral as the fundamental tone, positive coverrages are less likely involved. How to make the media take on the dissemination of communicating health information, advocacying health behavior, adhering to the health reporte values,and communicating the knowledge of health and science to lower he incidence of social diseases ,is the important purpose and meaning of this report.At the end of the report, five solutions were bringed forward to help paper media like People’s Daily, Health Daily and Yangcheng Evening to set an effective media agenda of the antismoking,such as the inadequate of the agenda setting of antismoking,the localization of the sources of information and the unitary of the report types,etc. First of all, mass media are expected to interact with the government and the public effectively.Secondly, mass media should set the agenda of antismokeing scientificly. Thirdly, the credibility of the media should be enhanced.Fourthly, many more sources of information are needed.The last but not the least one is to improve the quality of the communicators professional ability.