An Analysis Of The Construction Process Of The Para-social Relationship Between Audience And Media Characters In Post-90s On Micro Blog

This article uses the in-depth interview research method,based on the rooted theory,by determining the main category and the core category,summed up the five main categories of media environment,emotional attitude,cognition,behavior and value experience,the five stages together to build the micro blog 90 The process of establishing a para-social relationship between the post-audience and the media characters,combined with specific cases and performance characteristics,reveals the audience's psychological motivation and specific performance at different stages of relationship establishment.In the initial stage of para-social relationship establishment,the media environment and the attitude of the audience towards the establishment of media characters as the driving factors,the audience began to contact and use micro blog,and gradually establish relationships with different media characters and enter the next stage;after that,the audience It will establish the cognition of the media characters,and will begin to take actions as the cognition deepens,which will have an impact on their real life and network environment,and finally affect themselves and other audiences to gain a sense of value experience.Finally,this article analyzes the influence factors of the para-social relationship between the audience and media characters on the micro blog,in order to build a positive para-social relationship and avoid the waste of resources caused by negative para-social relationship,the collapse of character images,and blind worship The negative impact of the circle of the media has made suggestions from three levels: flat media characters,audiences,and platforms.