Based On The Stakeholder Medical Evaluation Index System Of Corporate Social Responsibility Research

As the supplier of the medical products, the pharmaceutical companies are charge with an especial mission and play an important role in the development of society and economy. They therefore undertake grave responsibility naturally. However, the adverse events happened in the pharmaceutical industry in recent years have caused the serious damage of people’s health, led to the heavy losses of some pharmaceutical companies and even raised the doubts about the administrator of the industry from the public. The obvious differences between the expectations of society and the current situations of pharmaceutical companies make the issues regarding the corporate social responsibility of pharmaceutical industry pressing, so the questions have become the hot topic that how to promote the undertaking of corporate social responsibility (CSR) in pharmaceutical industry, protect the health of public and ensure the sustainable development of pharmaceutical companies.The research of measurement of CSR is the quantization regarding the social responsibility, which is a concept with fuzziness. The research is helpful to identify the essence of CSR, examine the conditions of CSR and undertake the CSR actively. The study on measurement of CSR has become one of the main research directions of CSR research. However, the researches of CSR and measurement of CSR for pharmaceutical companies are relatively in backward status. There is no one CSR measurement system particularly aims to pharmaceutical industry. The fulfillment of CSR and the further research are impeded by this research situation.Based on stakeholder theory, this research develops the CSR measurement indicator system for pharmaceutical companies by synthetically employing the literature review, questionnaire survey, Delphi method and AHP. By using literature review and questionnaire and the normative analysis of researcher, eleven key stakeholders of pharmaceutical companies were defined; by adopting literature review and Delphi method, the indicator system of CSR was establ ished after two rounds of expert consultation; by using AHP methods, the weights of indicators were calculated and the CSR measurement system were developed at last.The CSR measurement indicator system includes four levels, the top level is the CSR of pharmaceutical company, the second level is the eleven key stakeholders of pharmaceutical companies, the third level indicates the responsibilities that the pharmaceutical company should take and the fourth level presents the specific responsibilities of pharmaceutical company. The CSR measurement system contains eleven second-grade indicators,34third-grade indicators and96fourth-grade indicators. The research suggests that the satisfaction of interests of customers is the chief responsibility of pharmaceutical company. The quality of products, the ADR administration and the innovation of product should be enhanced. Compared with other company, the pharmaceutical company should emphasize the interests of community and public in the meantime of satisfying the expectations of stockholders and creditors.From the perspective of pharmaceutical company, the research is conducive to identify the essence of CSR, examine the CSR performance and undertake CSR actively. So the company can build the harmonious relationship with stakeholders and achieve the sustainable development. The research findings are also helpful for industry administrators to enhance the monitor of macro industry situation and establish the industry credi t system. This research also provides a framework for other researches of CSR.