Expression Of The Language For Architectural Composition And Self-image Creation Of Corporate Headqurters

As the core of the corporate, the corporate headquarters building as the mainifestation of the corporate visual image. Played an important role in the shape of corporate image. Architectural modeling language as building the content of external expression, Should display a firm-specific outlook of the corporate and reflect the corporate social responsibility and its culture concept.In the new economic situation, More and more corporates will migrate their headquarter to anther new city.So how to use the architectural language to interpretation the corporate image becoming an very important research direction of corporate headquarter architectural design, as well as the respect for and protection of the surrounding environment and build the social property of corporate.Based on the above.Architectural modeling language to analyze the corporate headquarters as a starting point of this Article.By means of typology,morphology, linguistics and cultural communication studies with a large number of case analysis, we tried to probe into the expression of the language for architectural composition of corporate headquarters and analyse corporate headquarters architectural design connected with the creation of corporate image. We also looked forward the future trend of the corporate headquartes building.