Research On Developing The Market Of Young Red Tourism In Shaoshan

Red Tourism is a project , which attracts tourists through patriotism, revolutionary spirit and revolutionary historical sites and so on. Red tourism products expand the moral education of young people and learning space through entertaining, so state departments and parents pay important attention on Young Red Tourism. However, the market of young red tourist is still in the initial stage, the development of young red tourism market is also minimal. Young red tourism market as an important part of the market, the development of the red tourism market of young people has very important significance.Paper defined the age on young people in the red tourism, which the scope of young tourists were limited, from 7 years to 28 years old. Paper established the evaluation index system overall development of youth tourism market of Shaoshan. Evaluation consisted four main factors: security support system, area management, tourism marketing and product of education functions. According to the results of the survey data, this paper choose fuzzy comprehensive evaluation method to evaluate the market of young people of Shaoshan. Evaluation results show that security support system, area management and the educational function of the product evaluation results were "general", the tourism marketing of the evaluation results were "poor." Based on the above evaluation results of the data, we use multi-layer fuzzy comprehensive evaluation method for the development of the young people market of Shaoshan. And it is not very high evaluation of the overall area, the results is just as "normal."With the results of Fuzzy comprehensive evaluation, we analyze the tourism distance attenuation of the present market structure in Shaoshan. And we analyze the the characteristics of young red tourism market about Shaoshan, the development of of young red tourism market about Shaoshan. Through analysis, we make the function of the market, dividing the young source market of scenic area about Shaoshan into three parts: the core, secondary and marginal source market. From the characteristics of adolescent tourism market and the problems with the market, this article put forward four strategies and counter measures to develop the young red tourism market of Shaoshan scenic area, such as develop product according to the psychological needs of youth education, plan the tourism market comprehensively, improve red tourism management system and so on. The specific recommendations include:increasing the support of relevant departments, improving policies and regulations much further, developing the red tourism product of moral education, introducing the tourism products of experience and explaining, planning the thematic of Shaoshan scenic area, establishing the information systems of tourism, improving the service quality of tourism management, strengthening the security management of the tourism area, strengthening measures for the management of the tourism industry and so on.