Research On Evaluation Model Of Dili's Tourism Competitiveness In China Based On AHP-Fuzzy Analysis

Huangdi Mausoleum is the human ancestor of the Chinese nation's ancestor Xuanyuan Huangdi mausoleum,which is located in the north of Huangling County,Yan'an City,Shaanxi Province,1 km north of the bridge of the top of the mountain.It is of great significance to promote the development of huangling County with it's high grade of tourism resources and potential development.Effective evaluation of tourism scenic spot competitiveness level,which is to understand the importance of various factors on the tourism scenic area development,and then provide a basis to the scenic area management and decision-making that has a great important significance to the promotion of China's imperial tourism scenic area.The research achievements of this paper is creative to build a set of the versatility of the mausoleum of China's imperial mausoleum tourism competitiveness evaluation index system,and on this basis,the application of AHP and fuzzy comprehensive evaluation method is used for Huangdi Mausoleum.This paper selects 29 indicators as the evaluation index system,collects the statistical data to establish the evaluation grade standard,and uses the AHP-fuzzy comprehensive evaluation method to evaluate the tourism competitiveness of the Huangdi Mausoleum.According to the evaluation results,it points out the problems existing in the development of Huangdi Mausoleum and puts forward the corresponding countermeasures.The main conclusions of the study are as follows:First of all,Huangdi mausoleum tourist area has a unique advantage of tourism resources.Huangdi mausoleum scenic tourism resources scarcity,tourism resources with high grade;scenic ecological conditions superior;by the national government attention;to tourist attractions as the center,to the surrounding radiation development potential.Then,there are also some problems of the development of Huangdi mausoleum area.but due to the scenic area development,imperfect infrastructure,staff quality low and so on,led to the tourism scenic area of product quality and product satisfaction is not high;The economic and social benefits is not very well.The significance of catering,accommodation,entertainment,transportation and other related is not strong.Each year to Huangdi mausoleum overseas Chinese less than one million of its total,the huge source market to be developed.Last,the promotion measures of tourism competitiveness ofHuangdi mausoleum tourist area are as follows:First,to dig deep into the cultural connotation of the scenic area to enhance the competitiveness of scenic products.Second,to speed up the construction of tourist attractions with tourism projects as a carrier.Third,to strengthen the construction of tourism teams with improving the overall quality as the starting point.Fourth,to strengthen the construction of supporting facilities with enhancing the driving ability as the goal.Fifth,to strengthen the construction of the source market with the publicity and promotion as a means.