| With the development of Internet technology,social media has become an important force for traditional media to spread content on the Internet,which makes it easier for the audience to approach and participate in the media.The traditional mainstream media of our country adapt to the new environment of media integration one after another,innovate and break through the channels and contents of their news reports,and their news discourse expression system and communication mode have changed accordingly.Taking the traditional mainstream media People's Daily as an example,this study selected the major news events reported by People's Daily on the social media platform from 2017 to 2019 to do content analysis.According to the current situation and characteristics of the mainstream media in China,using Van Dick and Fairclave's discourse analysis theory as a theoretical tool,from four elements of discourse expression: discourse expression subject,object,media and field,the text and practice of People's Daily's news discourse in Weibo and WeChat public platform,to study how traditional mainstream media report time politics and hot spots in the new media environment,Expression of News Discourse What features are presented and the content of its news reports presents and constructs social practice.It is found that the traditional mainstream media,taking People's Daily as an example,have the following characteristics in news discourse expression on social media platform: using Internet thinking to build "discourse consensus" with the public,and innovating their own discourse style according to the platform characteristics;changing the expression words,sentences and rhetoric on the object of discourse to maximize the effect of communication;adapting to the characteristics of social media in discourse media and exerting the social responsibility of the media;actively seeking change,bold and making more efficient communication in discourse field,although restricted by political power.In view of the problem of discourse expression,this study proposes Some suggestions for improvement are put forward: the mainstream media in our country should actively innovate the characteristic discourse mode and upgrade the mainstream discourse form;standardize the use of new media language to ensure the authenticity of news information;make full use of various media means to strengthen the innovation of narrative content under the development of Internet technology;and construct the media discourse and platform suitable for social popular context and scene.This study holds that the mainstream media in our country needs the change of news discourse expression in the future communication,realizes the dissemination and edification of mainstream values in the form of more popular audience in the social development,and completes its own task of communication function and public opinion guidance as the party media.So,in the future Streaming media in the new media environment,its mainstream discourse form must be upgraded,to achieve bold integration,to achieve more efficient communication. |
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