Diversification Of Film Propagation's Vector And The Research Of Audience Psychological

The development of electronic communication technologies make humanity enter acompletely new, unprecedented information society. With the development of digitaltechnology, the reform of dissemination technology, the boom of emerging electronicmedia, the single broadcast method of the traditional theater has been broken, television,computer, mobile phone, MP4, and PSP become the new movie communication carrier.As a kind of media, the movie carrier is in changing, and the psychology of audience isalso changing. Using a variety of carrier of the movie not only is a new challenge to thedevelopment of the movie itself, but also change the way of audience's thinking and thelife style, and affects the audience to feel the external world, to construct the realitysocial.The paper will combine film communication carrier with the audience psychologyand study on the different performance characteristics of the psychology of the audiencein different carrier, and make us reflect the new changes of audience psychological inthe movie diversified communication carriers and reaction of movies vector. The fulltext is divided into five sections:The first part of the introduction, a brief introduction to the research background,status and significance.The second part of the paper will expounds the formation of diversified moviespread, the context readers' psychology, and the combination of the above and to buildthe context of the problems discussed in this paper.The third part of the paper in accordance with the historical development of thefilm carrier divide the carrier into four categories: theater carrier, television carrier,network carrier, the mobile carrier that are divided into the MP4PSP, cell phones, andtablet PCs. We will analyze the different mental performance and characteristics of theaudience in the context of the four major categories of communication carriers.The fourth part of the paper divide into the new changes of the readers' psychologyin the context of film communication carrier and the reaction of audience psychology ofcommunication carrier. The first section combined the development of traditional mode of transmission with multiple single film carrier, put forward the new features, such asthe concept of time and space of audience closed to open, the audience participationfrom high to low, from the audience control to the audience autonomy. The secondsection discusses that the psychology of audience play the role in movie communicationcarrier from positive and negative aspects. On positive aspects, the moviecommunication carrier make the production of "star is made" tend to growing tendency,the film industry increase perfect; at the same time, to adapt to the new play carrier, thenew movie form also appear constantly. On the negative side, diversification of the filmmakes audience present a mass culture concept of popularization, and the characteristicsof emotional consumption, the film content under the trend of media mergence contenttend to the consubstantial trend more serious.The finally Part of the paper summary mentioned above, and explain the spreadof movie emerged increasingly open perspective in the background of media integration...