Audience Perspective Of The Psychological Needs Of Dialect Type Of Program Research

Our country is bounteous, vast in territory as well as performs permanently as the foundation of the Chinese dialect, since it manifests the rich regional culture, which stands out to our eyes through television programs. As the dialect sketches broadcast in the Spring Festival Gala with increasing heat, the dialect column grows up like mushroom and rises straightly from the ground. Besides, the dialect films and television plays as well as the dialect stars get famous overnight. The performances connected with dialect attract more and more attention and audience. With the national media commands under the big situation in CCTV, some local media follows closely the current policy and makes great changes. Therefore the dialect local programs assume potential expansion and develop prosperously. Suddenly, it is been lingering on faintly the audiences to the dialect program's sound of appraisal, such as "curries favor with the world", "the homogenization", "the grass root", "drawing close to" and other pronouns. The dialect programs that receive truly many audiences' high praise, but there is also a minority sounds of reprimand, which are audiences' actual psychological demand on what kinds and how the dialect programs meet their psychological need, which has changed unceasingly the audiences. Such questions become the hot topic which is urgently awaited to be solved at present.The purpose of this article lies from the angle of the numerous psychological demands, probes into the current situation of our country dialect local programs and presents each kind of insufficient development countermeasure. The materialistic dialectics believe that this thing is the universal relation, and changes unceasingly. As the material world is the universal relation entity, therefore, the dialect dissemination is not only a mass media dissemination phenomenon, but also a phenomenon of the whole social change. Therefore this article pays attention to the dialect television programs and journalism and so on from the point of dissemination study angle and social psychology, which carry on the contemplation analysis, and particularly from the angle of the numerous psychological demands, probes into the current situation of our country dialect local programs, along with the difficult position as well as the development countermeasure researches, inquires into the revision overheated dialect local programs, enables it to break the regional limits, has many receives from the audience, makes bigger progress.The author cuts into the angle of the numerous received psychological demands, tries hard to find a new angle of view for the dialect class program's researches. The article is divided into six chapters:The first chapter is the introduction, which mainly introduces the background of this the selected topic, the significance of this research, the present situation of dialectal programs at home and abroad, as well as the current researches on the audience psychology. Besides, it proposes reasonable research methods and the innovations; The second chapter mainly analyses the conditions of the dialectal programs and the psychological need of the audience. It makes an overall outline through the definition of the dialectal programs, its background and classifications as well as juxtaposes the existing theory background of the audience's psychological need; the third chapter makes researches on the audience. First of all, it probes into the psychological need from the angle of the physiological differences; while the physiological differences are mainly from the view of the age and gender. Then, it proposes the solutions according to the shortcomings of the current dialectal programs; the fourth chapter makes researches from two different angles:the urban and the rural. It looks into both psychological needs respectively and the dialectal programs'disadvantages according to different audiences in order to come up with development strategy; the fifth chapter analyses the audience's psychological needs from the different educational level, makes a list of the dialectal disadvantages and proposes the development strategy. The last chapter is the summary of the dialectal programs'development and the forecast for the future of the dialectal programs. The third, fourth and fifth chapters are the core of this thesis. There are a lot of angles to differ the audience. This paper chooses the physiological, regional and educational differences because of the instinct content and regional features of the dialectal programs. The author hopes that this paper could contribute to our unique dialectal programs'TV culture through the researches on the audience psychological needs.