Press And Publication. Yunnan Province Structural Reform Study

Deepen the reform of the cultural system, to Comrade Hu Jintao as the general secretary of the CPC Central Committee on the scientific judgment of the international and domestic situation, grasp the development trend of the world culture, the profound analysis of the basic situation of our country and strategic task on the basis of, make another relation reform overall situation great and decision-making. According to the nature of the publishing industry is divided into two categories, one category is the public nature of the press and publishing undertakings, another kind is the business nature of the news publishing industry. The public nature of the press and publishing undertakings, including newspapers, journals, books, published in Marxism political theory propaganda as the main task of the people's publishing house, as well as the production of special publications (such as Braille, minority publication) industry, the profitability of the policy press. Public journalism and publishing reform to" increase investment, changeover mechanism, enhance vigor, improve services " for the key, still invested by the government, the government sponsored, retention career preparation, is a kind of mechanism reform. In addition to public news and publishing industry, both for the operation of the news publishing industry. The reform is the innovation system, do well mechanism, face the market, enhance vigor, basically be installment transformed into enterprises, in accordance with the modern enterprise system, internal management, leadership and operational mechanism of transformation, transformed into independent market competition main body.This paper takes Yunnan province news publishing system reform as the object of study, research and publishing unit in news publishing system reform how to self development, focuses on how to establish and improve the modern enterprise system to enhance market competition ability. The specific research contents can be summarized into seven parts:chapter first introduction, put forward the purpose and significance of the study, both at home and abroad on this topic research present situation, the research content and research method. The second chapter of the Yunnan province news publishing system reform research summary. The third chapter lists the publishing unit of the reform practice of the case of Yunnan. The fourth chapter in Yunnan publishing units into enterprises in the face of the opportunities and problems. The fifth chapter proposed to establish and improve the modern enterprise system in Yunnan province is the news publishing system reform direction. The sixth chapter combining Yunnan news publishing system reform experience, excellent foreign media business development to expand road, put forward corresponding specific measures and sustainable development suggestions. Conclusion of the seventh chapter, the thesis summary. The author of the Yunnan operation of the publishing unit of the reform are studied, in reference to foreign media group's development and expansion of road foundation, unifies our country national condition, think the publishing unit system reform to establish and improve the modern enterprise system, to advocate the separation of ownership and management of property right system; to advocate for SOE collaborative management as the goal internal corporate governance structure; to promote a scientific and standardized corporate governance system; to promote the integrated development model; to advocate through mergers and acquisitions to expand.