Party Paper Sports Reports Development Actuality Research

"People's Daily" as the official newspaper of the Chinese Communist Party Central Committee, uphold the Party's principles of its reports, adhere to correct guidance of public opinion, is China's most authoritative and influential comprehensive daily. In the party newspaper in a leading position and has a representative. So this paper the "Daily" January2011-June all the sports pages (total120) for the study, the integrated use of literature, interviews, mathematical statistics and logical induction, this120sort out the overall layout, and ideas from the report, the report forms, report the contents of three major aspects of analysis, micro its style, comments, pictures, different angles and other structural studies, a clear advantage-how to develop less where-how to improve in order to explore the "People's Daily" in the case of the prosperity and development of new media, how to maintain its position paper, the mainstream media and gain more living space.This study shows that the "People's Daily" sports version of the news still has a certain advantage, such as maintaining mainstream concern for the overall development of sports, human care, text style, known for their own categories and to comment, etc.; its shortcomings place and there is room for improvement in that its lower position in the newspaper in the amount of information but can not guarantee coverage and timeliness, attention to the international lack of professional events.